USACM presents Nielsen cider data online

This year’s Nielsen presentations at CiderCon were the talk of the town. Nielsen presented fresh data on the health of the cider industry (hint: rumors of cider’s death have been greatly exaggerated!) and findings on a study looking at cider packaging. They have been working hard to increase the granularity of the cider data they collect, and these presentations did not disappoint. The Cider Association asked Nielsen to repeat these presentations for those of our members who couldn’t attend this workshop or be at CiderCon.

There will be two encore presenations of the materials Nielsen shown at CiderCon 2016 for association members. If you are not yet a member and are interested in this data this would be a great time to join!

CIDER TRENDS IN THE U.S.: HOW TO INCREASE YOUR ODDS OF SUCCESS BY EVALUATING MARKETPLACE DYNAMICS

Date: April 5, 2017 Time: 12 noon Eastern

Speakers: Danny Brager, Senior Vice President, Beverage Alcohol Practice, Nielsen & Matt Crompton, Associate Client Director, Nielsen CGA

Cost: FREE

Register: Click here

Description: Get an in-depth look at the cider category in the U.S, its recent performance at retail (both on and off premise), and what’s driving cider sales. You’ll also hear useful comparisons to successful trends in other adult beverage categories and how cider is performing in a couple of European markets. Answer key questions that impact your business like:

  • How is the cider industry performing?
  • How does cider compare against other BevAl categories?
  • What are the hot markets for cider?
  • What package size, can/bottle size, and packaging cider do cider shoppers prefer?
  • What are the main on and off promise cider trends?
  • What are consumers saying about cider?

THE APPLE OF MY EYE: HOW TO DEVELOP CIDER PACKAGING THAT WINS WITH CONSUMERS

Date: April 13, 2017 Time: 12 noon Eastern

Speakers: Jenkin Lee, Director of Product Innovation, Design Solutions, Nielsen

Cost: FREE

Register: Click here

Description: Approximately 70% of beverage alcohol decisions are made at the shelf—which means there’s a significant opportunity for brands to influence consumers in this critical decision-making moment through effective package design. This webinar will feature new consumer research from Nielsen, including an evaluation of leading cider designs and best practices for all brands looking to develop packaging that grabs consumers’ attention and ultimately moves them to purchase. Answer key questions that impact your business like:

  • Why is package design particularly important for the cider category?
  • What are key requirements for high-performing designs?
  • Which cider designs are winning at shelf, and why?
  • How can you do research on package design in a more cost-effective manner?